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Moriendor
Black Ring Leader
Joined: 19 Jul 2001
Posts: 1306
Location: Germany |
| Bertelsmann Interested In Acquisition Of Electronic Arts? |
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German Gamestar is <a href="http://www.gamestar.de/news/branchen/24249/" target="_blank">reporting</a> that Bertelsmann is interested in entering the gaming sector (according to the company's CEO Gunter Thielen who was apparently interviewed by a major German newspaper).
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<br>It seems like the media giant is currently looking for a partner and/or targets for acquisition. It is rumored that Bertelsmann might even go as far as acquiring Electronic Arts.
<br>The article states that Electronic Arts seems like a likely target because of the licencing of sound tracks. The Bertelsmann Media Group (BMG), a division of Bertelsmann, could easily provide most licences.
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<br>Bertelsmann has already attempted to enter the gaming business in the mid 90s when they created the Red Balloon label (that was working on a PC version of the Amiga classic 'Ambermoon'... the game was never finished though and Bertelsmann shut down all its gaming activities after a short time). It remains to be seen what exactly Bertelsmann is going to do this time around. An acquisition of EA would surely be quite spectacular. |
Fri Mar 18, 2005 3:35 pm |
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Stawrogin
Guest
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Yeah! Buy them, break them apart and sell the pieces! That's what I'd do, hehe. |
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Fri Mar 18, 2005 3:36 pm |
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Arma
Mysterious Lady
Joined: 24 Oct 2003
Posts: 1230
Location: in the middle of hell |
Would someone please explain what exactly is this Bertelsmann Corporation? And what exactly their area/s of business are. |
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Fri Mar 18, 2005 4:00 pm |
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Guest
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Bertelsmann is a big German company. I think they started out as a book publisher but now they are also selling music and are running a TV channel... In Germany they are also publishing kid's software, maybe they'll make EA their new label for selling Pooh Bear's Adventures 3 and Learning the Traffic Rules with Oscar the Penguin. lol |
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Fri Mar 18, 2005 4:20 pm |
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Guest
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Bertelsmann produces, serves and markets media. Our content is contributed by RTL Group, the No. 1 European broadcaster; Random House, the world's largest book-publishing group; Gruner + Jahr, Europe's biggest magazine publisher; and BMG, the umbrella of Sony BMG Music Entertainment and BMG Music Publishing. Arvarto provides media services, while Direct Group Bertelsmann is the global market leader in media distribution through clubs and on the Internet.
http://www.bertelsmann.com/bertelsmann_corp/wms/bertelsmann/index.php?ci=1&language=2 |
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Fri Mar 18, 2005 5:10 pm |
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Lucky Day
Guest
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Correct me if I'm wrong but didn't Bertlesman buy what was left of Napster? |
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Fri Mar 18, 2005 11:38 pm |
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slak
Keeper of the Gates
Joined: 13 Jan 2005
Posts: 122
Location: Sweden |
Buy it, Buy it, Buy it!!
EA couldn't possible be any worse, so buy it and make it good or make it go down , just don't let this be just a rumor  |
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Fri Mar 18, 2005 11:55 pm |
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Val
Risen From Ashes
Joined: 18 Feb 2002
Posts: 14724
Location: Utah, USA |
I don't see why people are excited about this. One large company (that doesn't care about series which I do) being absorbed by an even larger company (that probably doesn't care about series which I do), does not strike me as a vast improvement.
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Sun Mar 20, 2005 9:39 pm |
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Arma
Mysterious Lady
Joined: 24 Oct 2003
Posts: 1230
Location: in the middle of hell |
I agree with Val, though I hardly doubt that anyone will manage to buy out EA. Some time ago it was rumoured that News Corp. was eyeing a games publisher buyout and they said something of the likes that EA was too big for its own good.
However, after I recently gathered what has happened to the C&C franchize under EA (more particularly how C&C 3 (known also as Tiberuim Dawn) and C&C Red Alert 3 (don't bother for the newly announced thing, I mean the previous one) and Renegade 2, I won't cry if anything bad happens to them. |
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Mon Mar 21, 2005 7:51 am |
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Gorath
Mostly Harmless
Joined: 03 Sep 2001
Posts: 6327
Location: NRW, Germany |
Itīs unlikely Bertelsmann will buy EA. Yes, they could afford them, but itīs too far off their core business to spend ~20 Bil. $.
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Tue Mar 22, 2005 3:11 am |
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