Bigben Interactive, the German distributor (note that JoWood is still the publisher) of Spellforce, has granted a 1 Mio Euro budget for the ad campaign of Phenomics highly anticipated RTS-RPG mix Spellforce. This is the largest amount of money ever spend for an ad campaign by Bigben, their sales expectations are equally high. Bigben plans long running ad campaings in print mags as well as cinema and TV spots: 500 spots are to be broadcast on the German TV stations Sat.1, ProSieben and ViVa and 80.000 spots will be shown on 850 screens in 200 cinemas. |