gamebunny: Firstly, the big questions on everyone’s mind – why revive Acclaim and why the somewhat surprising focus on multiplayer online gaming?

Ken Chan: Believe it or not, Acclaim was once a great brand. Howard's, our CEO, vision is to bring the greatness back into the brand. We didn't think the way to do this was to rehash old titles so we're taking the new focus. Multiplayer online games are where the most fun is going to be in the foreseeable future, that is definitely where we want to be.

gamebunny: I don’t wish to be harsh – but do you agree that in some way Acclaim needs to make up for past transgressions in order to prove itself to the gaming public? Console titles such as Street Fighter: The Movie, The Game and BMX XXX weren’t so hot.

Ken Chan: I totally agree that we’re going to be held to a much higher expectation given the old Acclaim’s history. However, I hope that consumers understand that we’re not trying to do the same old thing better; we’re going to be exploring new territory and aiming to set the bar as high as possible. Finally, the main difference is that our products are organic and will be continually improved. I think the public will be more understanding because we’re going to include them in every step of the way.