I’m forced to admit to myself that I’m about to begin attacking my own industry, albeit in what I hope is a productive way. I am concerned that, despite my argument last month that the potential profit margins involved with the development of MMOs is a positive driving force early in the genre’s growth cycle, our industry is already utilizing principles of market growth that will ultimately undermine the potential of the genre as a whole. MMOs can be the ultimate gaming experience, but from a business perspective, it’s important that we keep in mind that developers are not only selling the gamer a product: they’re selling a service.