Raph Koster's blog today discusses a guild whose life has spanned multiple games, that has legally trademarked its name, logo, and mottos. The action ostensibly blocks other guilds (or, hell, anyone) from using its trademarked entities in any way related to online gaming, without first getting permission. I won't mention the guild's name here for fear of litigation. (LOL.)
In any case, this has to be a harbinger of the future. At some point, the intersection of player-created IP and provider-created IP starts to intersect in wonderfully weird ways, and this is one of them. This guild effectively just generated a new sort of customer service call.
What’s fascinating about this is that it’s a bottom-up thing: we’re not talking about Marvel going after City of Heroes. Rather, we’re talking about players declaring their own standing, and imposing restrictions on The Man.
To what extent can players use the real-world legal systems to create their own legal standing? This isn’t one of the ways I guessed would be employed. Yet here it is.
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