TVG: Presently there is a rapidly growing list of MMORPG titles with many originating from Korea. Firstly what do you feel distinguishes this title from many others and why is Korea the hub of so many MMORPG titles?

Hodges: ArchLord has many qualities that I feel will set it apart from other titles on the market, not least of which is the fantastic and unique opportunity to become the ArchLord! The game is visually very stunning and features very strong play ability. There is something for everyone with ArchLord .For the fans of PVE there is a solid mix of quests and skills that will see hours of playability and for those that prefer to go down the PVP route there are many fantastic opportunities to take part in epic battles potentially featuring hundreds of players.

The Korean MMO market is much more mature than anything we have in the west. Players across Korea number in the millions, ArchLord alone had over one million sign ups for its open beta. They operate PC banks out there that accommodate hundreds of players allowing 24 hour access to a range of titles. The biggest reason for MMOs popularity and growth I feel, is due to their internet infrastructure. The Korean government has invested millions into the internet infrastructure that runs throughout the country, 100mb+ connections are standard throughout Seoul. A reliable and fast internet connection by its nature encourages online gaming and from this Koreans have embraced MMOs. This large market obviously means that each title that comes out must be incredibly strong if it is to stand any chance of gaining a foothold in the market place. With each title that comes out aiming to be stronger than the last, the western market has some strong options available to it. Also with an already crowded market in Korea, Korean developers are starting to look to the west for the opportunity to expand and gain extra revenue and shelf life for their products.