Game design and improved graphical presentation are seldom tied, and it is up to us as developers to make games that are fun and not just pretty. A beautiful, smooth, realistic game experience is fantastic, but if the game isn’t great, people just won’t play it. Conversely you can have a game that doesn’t have the absolute highest standards in graphics but is an exceptional experience, and you’ll see it embraced by gamers. Also, you limit your potential community of players by shooting for the bleeding edge of graphics that only take advantage of the best new hardware. First and foremost, we have to make great games that direct what we need graphically as opposed to making a technology demo and then shoehorning a game into it.