How will ATARI differentiate Horizons from the current games and upcoming games; while at the same time entice gamers new to the genre to pick up Horizons?

Cynthia Woll: Horizons has the kind of appeal that we think will attract both current fans of the genre as well as gamers from other genres. That said, this product is aimed straight at the heart of the hard-core online gaming community. Once they experience the superiority and richness of Istaria, we think we’ll have quite a few converts. The idea of Horizons is that there are no boundaries, both in the literal and the figurative sense. Players can stay close to the towns or they can explore the dangerous frontier in search of adventure. The land is vast and seamless. Players can be warriors or crafters, they can homestead the land, they can become skilled artisans or legendary fighters. The game has all the features you’d expect in an MMORPG plus many more – you can build and own a castle, or join with other players and build your own town. You’ll even be able to give other players haircuts and tattoos – hang out a shingle and you’re in business. And of course, you can play a dragon, which will enable you to fly through the 3D world.