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D&D Online: Turbine, Inc & Shanda Interactive Entertainment Limited To Bring D&D Online To China - News @ GameGossip

(PC: MMORPG) | Posted by Kristophe @ Thursday - April 21, 2005 - 19:57 -
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My thanks to our friends over at GameGossip for passing along word of a joint announcement by Turbine , Inc., and Shanda Interactive Entertainment, Limited which gives Shanda exclusive rights to the Dungeons and Dragons Online franchise and license in China...

SHANGHAI, China -- April 21, 2005 -- Shanda Interactive Entertainment Limited (Nasdaq: SNDA), the largest operator of online games in China, announced today that it will be entering into a license agreement with Turbine, Inc., a leading publisher of online subscription entertainment, pursuant to which Shanda will bring Dungeons & DragonsŪ Online to China. Under the agreement, Shanda will hold the exclusive rights in China to operate this first and only 3D massively multiplayer online role playing game, or MMORPG, based on the world-renowned Hasbro and Wizards of the Coast Dungeons & DragonsŪ franchise. The highly anticipated game is expected to launch in China in the second half of 2005.
"Shanda's leadership position and outstanding reputation with China's online gaming community makes them the ideal partner for introducing Dungeons & Dragons Online to China," said Jeffrey Anderson, president and CEO, Turbine, Inc. "This agreement reaffirms Turbine's commitment to bring the D&D Online experience to every gamer in China and throughout the world."

China represents one of the world's largest and fastest-growing markets for online games, with International Data Corporation, a market research company, estimating a market valued at $1.3 billion by 2009. Shanda helped pioneer this market and today occupies the leading position as measured by both revenue and total game playing users. In 2004, Shanda had approximately 2.0 million peak concurrent users playing its online games.

"As the pioneer of traditional role-playing games, Dungeons & Dragons Online is a terrific addition to our leading portfolio of both internally developed and licensed online game offerings," said Tianqiao Chen, chief executive officer of Shanda. "Turbine has done a tremendous job adapting this signature title to the virtual world, and we look forward to bringing a rich game experience to China's gamers via our national distribution platform."

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