No matter what you make of the Matrix films, the Wachowski brothers commitment to trying something with their trench-coated melange of leftist-pop ideas is admirable. When something goes as big as the Matrix did, the tendency is to simply comply to the consumerist process and sell as many toys to geeks as possible, Lucas-style. While they've hardly taken a Bill Waterson No-Calvin-And-Hobbes-T-shirts line, their involvement in all their spin-offs implies they genuinely care. It would have been easy to just give their Enter The Matrix title to a developer and leave them to it. Instead, they integrated it into the plot of the film in a devotedly cross-media exercise. Similarly, while they could have just licensed the Matrix name to any MMO maker, they're using it to actually continue their universe. Where the films stopped, the game continues and it's here where they'll tell the developing story of the Matrix.