Khaeon has lots of experience with playing MMOs, and like Blizzard, it looks like they took a lot notes about things that work and things that annoy. They determined that having a neat appearance at the beginning makes the game more fun, as does being able to influence the game world. For example, certain achievements will earn you a temporary statue in-game that you can show off to friends and take pictures next to. Khaeon's mandate looks like "Make it fun, and make it fun for all player levels."