The economy itself provides plenty for large groups of players to do. Resources scattered around the map can be harvested, and craftsmen with the right techniques can fashion them into weapons, armor, or even buildings. Yes, players can build their own buildings. You can even set aside a reward or "bounty" that will be paid out on the completion of a building project -- then you can log off the game and other players can work on your building while you're offline to collect that reward. Without lifting a finger, you can have a palace when you log back in! (Provided you had the money to kick down in the first place.) All told, Horizons is aiming for the social gamer, and it just might hit that sweet spot that sustains a huge group of active players.