The venerable king of American MMOs, well into its fifth year of existence, seemed to have hit a wall at the high end. The top guilds server-wide had long since conquered Quarm and were turning the Plane of Time into a weekly shopping spree while casually cruising through high-risk adventures from Lost Dungeons of Norrath. The challenge at the high end was dwindling. The cry and hue from the community could be heard. Would EverQuest be able to grow in new and meaningful ways, even for its most advanced players?