Jim Ward is President of LucasArts and Vice President of Marketing and Distribution at Lucasfilm. He began his career in advertising and was responsible for the promotion of Apple's Powerbook. Now heading LucasArts, he's responsible for bringing such franchises as Star Wars and Indiana Jones to the gaming public. In this exclusive interview, we ask Ward how LucasArts aims to succeed in the current market, where the future of gaming lies and how the company views the next generation of consoles.