Is an mmorpg supposed to have any end-game at all, or to provide any motivation for the player to act? In a single-player rpg, it usually is the story that provides the motivation to do something and progress in the game. The leveling happens along the way, as a result of progressing in the storyline or in order to do so. In an mmorpg however, the increase of your level has become the goal itself, in most cases.

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