One of the observations about Star Wars: Galaxies that I've made pretty much since the game went live was that the license was more a problem than an asset. That observation applies to the convoluted financial arrangements underpinning the game, but more, it applies as a comment on design challenges.

What does a MMOG designer need to do to take proper advantage of a license? Is a license reason to clamp down on innovation, or an opportunity to innovate?