IGNPC: Walk us through the events in the trailer. Just what sorts of things are we looking at? What sort of overall effect are you going for?

Matt Samia: This is a "behind the scenes" look at some of the elements of the World of Warcraft intro, in various stages of completion. We're showing some character models, tests involving dynamic simulations, tests of hair shaders, etc. None of this is finished work, which is a real departure for us. We've had lots of people asking for "behind the scenes" material in the past, and we think people will be interested in seeing a bit of how Blizzard cinematics are created".