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Logging off is hard to do: Next Generation recently took a look at Froghop, a company that seeks to better integrate MMOs and the mobile market to allow players to increase communication with their guilds, organize tournaments, and possibly play minigames with a real impact on the game in question. Here's a sniplet:
Now, we're not talking about having your in-game avatar show up on screen and being able to do everything you can do on your PC. The functionality promised here is either social (people-to-people) or data driven (people-to-data). For example, it would be possible for someone in-game to type messages, that you receive via SMS on your cell phone, which can then be responded to immediately. "Because they're not good friends, no one has to give out their cell phone number, all he needs to know is the other person's game handle. All communications are routed through Froghop."
This functionality painfully conjures the image of the EverQuest Online Adventures TV campaign where someone gets a text message that says "It's time to slay the dragon!" While the ad was painful, avid MMOG players could surely appreciate the functionality. We certainly appreciate the ability to text back "I'm having dinner with my wife. Piss off!"
Just to clarify for the sake of embarrasing SOE, the Everquest Online Adventures ad in question didn't just involve a text message saying the above, but actually had what appeared to be a very serious-looking businessman on top of a building (presumably just before he jumps off said building to atone for having uttered the following) saying, in an awkwardly forceful and excited tone, "It's *time* to *slay* the dragon!" And oh, how dragons were slayed. |
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'Making MMOGs Mobile' @ Next Generation
