According to the following press release about the new Everquest expansion "Lost Dungeons of Norrath", players who buy the retail expansion will receive a rare in-game magical item and collectable keychain:

SAN DIEGO, CA - July 17, 2003 - Sony Online Entertainment Inc. (SOE), a worldwide leader in massively multiplayer online gaming, announced today that the boxed retail version of EverQuest®: Lost Dungeons of Norrath(tm) will contain both a special "in-box" gift as well as an "in-game" item (while supplies last). Lost Dungeons of Norrath, the sixth expansion to the hugely popular Massively Multiplayer Online Role-Playing Game (MMORPG), EverQuest, is expected to ship to North American retail stores this Fall.

"This is a real first for us, since we've never given away an in-game item before" said Don Vercelli, senior vice president, sales and marketing, Sony Online Entertainment. "It's very important for us to support our retail customers and we feel that the combination of both the in-game item and the  keychain in the box will be a great incentive for EverQuest fans."

For the first time, Sony Online Entertainment is offering both a "real world" item and an "in-game" item to those who purchase the boxed retail version of Lost Dungeons of Norrath. Inside the retail box is a unique, collectible EverQuest-branded keychain, while the in-game item is the magical "Satchel of Abu Kar."

What is a Satchel of Abu Kar? Not much is known about the ancient adventurer, Abu-Kar, beyond a few rare weight-reducing containers that are occasionally discovered.  Now rumor has it that a buried storehouse full of these fine satchels has recently been unearthed by the Wayfarers Guild. This satchel will carry eight small-to-large sized items, and magically reduces the weight of everything within by 25%. The satchel will be a single non-drop "lore" item that can only be granted to one character avatar per EverQuest account.