"I'm just not sure its going to appeal to our core demographic," says the VP of sales. "And can't we get some vehicles into this story to help out with the toy sales?" offers up the VP of marketing. "Who on Earth is going to believe that these little people could save the world? And three books is just too many, we need to consolidate this story into one," says the president. Can you imagine this conversation with J.R.R. Tolkien before he kicked off one of the greatest literary achievements of all time? One wonders if this isn't the conversation that would take place today in the land of focus groups, market demographics, and the need for a "corporate worldwide approval" from each department before ideas are green lit to start.