Originally planned as a talk by Square Enix president Yoichi Wada, instead attendees were presented a talk by PlayOnline organizer and producer Sage Sundi. The goal of his session was to examine what makes Final Fantasy XI unique and successful as an online game. Mr. Sundi began by discussing Square Enix's favorite new phrase: polymorphic content. First successfully done with their line of Final Fantasy VII spin-off games and movies, polymorphic content is the process of designing a new intellectual property with all applicable mediums in mind. So instead of, for example, beginning with a novel, then adapting it into a television/movie/comic then later creating merchandising, polymorphic content creation allows for all of these avenues to be produced simultaneously.

What this had to do with Final Fantasy XI was not made clear, but Mr. Sundi began by showing a montage trailer of game locations and characters (apparently taken from the upcoming expansion pack - Treasures of Aht Urhgan) for those who have yet to visit the world of Vana'diel. Mr. Sundi pointed out that what makes FFXI unique among MMORPGs is that it is the only one that allows players on all platforms (PS2, Windows, Xbox 360) and from different regions to play on the same servers. Doing this has been an incredible challenge according to Mr. Sundi, and one that has yet to subside as they try to continue with their two most important goals: getting new users and keeping old users.