Many of the online MMOG’s on the market today each make the claim of being a ‘Persistent’ online world. What that means is that the gaming world is available 24 hrs a day, seven days a week, minus any downtimes for needed maintenance or unexpected problems. Reading this kind of statement from a game box on the shelf gives the buyer the impression of a ‘virtual world’ where they will pursue a virtual life based on an alter ego of their creation in the gaming world. It’s easy to think that playing in this gaming world will include all sorts of adventures and quests where the player will be able to grow in might and affect the virtual world around them. Sadly, these affects in most cases are minimal and more and more players are becoming disillusioned to what these ‘persistent’ worlds are offering. Players are jumping from MMOG to MMOG, hoping for the next best thing, never finding it, their only staying power being the number of hours invested in the game and the friends they play alongside with.