"Guild Wars is not an MMORPG," proclaims Jeff Strain, producer at ArenaNet.

Hold on... Are we in the right press conference? The name sounds right, but we were definitely under the impression that Guild Wars was an MMORPG.

What Jeff actually means is that Guild Wars is not what you'd expect from a game tarred with the MMORPG brush. While it certainly is a Massively Multiplayer Online Role-Playing Game, it certainly does not adhere to the conventions so inextricably linked to the genre.

Combining emergent PvE gameplay with highly structured PvP combat, Guild Wars aims to open up online role playing to whole new audiences previously put off by the notoriously time intensive games. The lonely single-player is catered to with fresh PvE content, while the social-minded can form Guilds and battle to be the best PvP combat team in the world.