It doesn't take an industry analyst to understand that MMOs are the fastest growing sector in the video game market. And, while every new title promises something new and innovative to distinguish itself from the pack, at the core they all focus on the same things: leveling up via scumming and fetch-quests, and generally being the biggest and baddest character on the server.

Mythic Entertainment is no stranger to this formula, as their most prominent title, Dark Age of Camelot, clearly shows. However, while this formula tends to attract throngs of gamers across the globe, according to Mythic head honcho Mark Jacobs, the formula is not bringing in the casual gamer- a substantial segment of the market demographic. So how does an MMO garner the attention of this key population? Mythic's solution is called Imperator.