Question: So how will Mythic get people away from the Warcraft mindset, particularly since Blizzard has done such a remarkable job with the Warcraft MMO?

Jacobs: “They have done an amazing job.

“In the end it doesn’t matter that GW came out with Warhammer 25 years ago, and that it predates Warcraft by 15 years. It doesn’t matter that Tolkien came out with his dwarves and orcs and elves before either of them. It doesn’t matter that he borrowed his lore from Scandinavian mythology. Users want a great game. Blizzard did a fantastic job. WoW is the more important MMO, not only of the decade but it is clearly the most important MMO of its age (as in the various ages of the MMO genre). Will users look at this game and go ‘it’s Warcraft, so I won’t play it?’ God, I hope not. Will they look at it and say ‘it has orcs and elves and stuff so I want to play it?’ I hope so.