Church remarks on this shift: "In North America it's become a self-fulfilling prophecy: consoles are where people spend the money on marketing, and therefore that's where the market goes. Frankly the console has advantages in terms of accessibility, in terms of ease-of-install, and as such; that trend is not going away any time soon unless the PC becomes a different piece of hardware. PC gaming in the sense of 'I'm gonna go play this new racing game on the PC' is likely to be gone for a while. The controls aren't as good, it's just a different experience. You might as well crank it on your home stereo, have the big screen and have your cars screaming around the corner. It just works really well-- in a way that it doesn't on a monitor with a mouse."