A 19th-century industrial plant in Amsterdam was transformed into a sizzling showcase for the Xbox 360™ video game and entertainment system from Microsoft Corp. on Oct. 4 and 5 as more than 1,000 members of the press and retail representatives gathered to get the definitive lowdown on the Xbox 360 launch for Europe and North America at X05, the Xbox® brand experience for the games and entertainment industry.

X05 was the backdrop for several major announcements, proving that Xbox — and partners — are ready to revolutionize gaming and entertainment with their next-generation-defining video games and entertainment system, Xbox 360. The biggest news was game-related, with Xbox taking the opportunity to confirm the fantastic titles that will be coming to the platform before Christmas 2005, as well as revealing some of the more than 200 new titles in development for Xbox 360.