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Ekim has continued his editorial from last week with the second part of To Pay or not to Pay, where he discusses different pricing models for online games:How much could, or should, a good MMORPG cost? Can you truly answer that for all gamers? I heard some answer they could pay as much as $40 USD a month if the game is good enough! Most people say they wouldn't pay more than $15, some say they shouldn't have to pay at all...How could the industry cater to all these people? How could they squeeze more money out of our pockets without us feeling as if we're being ripped off? Since customer support is probably the single most problematic issue for a publisher to deal with, how could they segment the market so that they maximize their efficiency? The answer isn't pretty. |
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