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1Up has an article on 'Windows Vista', based on their time at the recent Microsoft Meltdown event. It looks at this next version of Windows itself, as well as features aimed squarely at gamers. Here's an interesting clip on the market:One thing that has made the PC game market look dead as a doornail has been NPD's grossly inaccurate numbers -- numbers that every half-assed pundit likes to quote. While console game sales continue to grow, PC game sales have appeared flatline, no growth, stuck at around $2.3 Billion per year. Yeah, guys -- AT RETAIL. NPD doesn't take into account online sales, a huge revenue stream! Online kicks in another $2 billion worldwide (projected) by year's end. By end of 2009, projections for online sales alone will be $6.9 billion. "And that's a conservative estimate," added Rich Wickham, Microsoft's Director of Business Development and Strategy.
According to the Microsoft message: Windows games is becoming a big priority. A study done among thousands of users determined that 35% of people use the PC for Web surfing, 18% use it for games and everything else is an also-ran. The next biggest thing, email, is only 9.2%. This gave Microsoft the boot in the proverbial ass to get back to its PC gaming roots. |
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