It is said, that the first impression is the most important one - in real life. When you are looking for a new job, having a date or just want to leave a good impression, your outfit and appearance are quite important to impress people positively. Can the same be said about games? I think so and I will let you know why.

Imagine you walk along the shelves in a game store and are looking for a new game to play. What do you see first? Normally the large and colorful boxes with many colorful pictures of the games inside. Now imagine you found a game that sounds remotely interesting. You pick up the box, check out the backside and look at the screenshots of the game. That is the first impression a game leaves and those are the few critical seconds a game has to convince you that it is worth buying. If the screenshots on the box look good, chances are high that you will at least read the text on the box to learn more about the features of the game. If the screenshots are not convincing right away, a game has little chance to otherwise convince the potential buyer of its content.