Is it possible to establish guilds in WoW with your own guild halls, emblems and such? Absolutely. Socializing is a huge part of this type of game and a large part of that revolves around the creation of guilds. Guildmembers will be able to uniquely identify themselves through the use of Guild Tabbards... These Tabbards are worn over your armor and through the use of color and emblem will uniquely identify guilds and their members. As for guild houses... player housing is in the plan and guild houses are a part of that.