"The female audience has an enormous, untapped potential," said Zmak, from his office at Radical's Terminal Avenue headquarters.

The male-dominated video-game industry has begun to evolve toward including female gamers, a trend which Zmak wants Radical to explore.

"There's a huge market for mysteries, particularly with females, and yet no one has been able to deliver that in an electronic medium to a female audience that has worked yet," says Zmak. He agrees that Radical's CSI games come close, but they operate in a traditional PC-based medium, and he thinks Radical needs to expand to non-traditional media such as mobile phones.

He feels more women will become artists and developers when the industry "is more in line with the games [women] want to play."