For some, the name elicits grand images: the best the gaming world has to offer under one roof, for three days, in an assault on the senses unlike anything in the world. In truth, that's a fair assessment. If you're a gamer, it's pretty much nirvana. If, however, your job entails preparing for this extravaganza, your excitement for it can range from fear to loathing to…no, that's pretty much it, fear and loathing, in Los Angeles.