Gamasutra: Activision and THQ have both publicly said that their retail costs will go up $10.

MR: I don’t believe that’s going to happen. I’d be very shocked. I think they’re going to try, there’s no question, but honestly I don’t believe that. I honestly think the market won’t bear it! We’re already paying $50 per game, I honestly believe for the majority of games, the market will not pay $60.

That’s just going to drive piracy through the roof, and people are just going to revolt. I think we spend enough money on games, and I just don’t think that’s reasonable. I think what you need to do is make better games, take your time, do them right, and sell more! I don’t think we’re ever going to have 20 million selling games, until we bring the cost of those games down, not up. I think the way to build the market is to decrease the cost of the games, not increase the cost of the games.