Fable was one of the biggest Xbox games last year. Though developed by Big Blue Box in actuality, it carried the Lionhead moniker, with Peter Molyneux acting as producer and spokesperson – with all the attendant hype. Backed by a massive TV marketing campaign and a blitz through the press due to Peter’s incredible gift on selling a dream, Fable hit the market at full steam and gamers barely noticed the criticisms that were just forming in reviews.