IGN: So this is kind of a new thing for the industry. Why don't you lay out the basic concepts behind the new fanzine.

Jason Hall: Essentially, the fanzine is really all about the users, the players of The Matrix Online, and the events that transpire within the Matrix and the exploits and adventures they've done. One of the things that we know about online games is that the interaction and the communication and community things happen inside of these games but it's never really captured outside of some forum discussions on websites. We've basically partnered with DC Comics to create an official fanzine. It's a magazine that's comic book size.

Think of it like Maxim magazine or People magazine for The Matrix Online. Users that accomplish great things in the game will be featured and interviewed and can actually earn their way into an official Matrix history and mythology. It's a real way for the time investment people are making to be recognized by people who aren't even playing the game.