IRVINE, Calif. - November 24, 2004 - Blizzard Entertainment® today announced that World of Warcraft® has become an instant success, achieving epic sales figures in less than 24 hours. Launched Tuesday, November 23rd, the company's subscription-based massively multiplayer online role-playing game (MMORPG) sold-through to consumers an estimated 250,000* copies of the game. At retailers across the country, players lined up for blocks at midnight to purchase the game, which sold out in many stores nationwide after only one day on store shelves.

In just the first day alone, over 200,000 players created World of Warcraft accounts, and over 100,000 were already playing the game concurrently as of 5:00 p.m. PST on Tuesday. The account-creation and concurrent-user populations are both record numbers for a MMORPG on its first day of launch, making World of Warcraft the fastest-growing online game in history. World of Warcraft is expected to continue to shatter records and achieve a record-setting week-one population in the days ahead. With dozens of World of Warcraft servers already filled to capacity, Blizzard is deploying additional servers rapidly to match the growing player base.