How does a company create a game which will run as a parallel universe to the most popular MMORPG ever created? This is the question posted to John Blakely, Bruce Ferguson, and Andy Sites as Sony Online Entertainment began creating EverQuest II. Further, how do you create a game that will not only be an attractive alternative to the current crop of Massively Multiplayer Online Role Playing Games (MMORPGs) without alienating your current EverQuest Live fanbase? The answer is simple, you create the best MMORPG the world has yet to see, but you make it distinctly different from your current product. EverQuest II delivers on both accounts.