In terms of ingame content we have worked hard on the beginner experience, everything from customer service to character creation and newbie areas. Even though you are a hardcore gamer you should be met with a rather easy and understandable game right off the bat. We have also tried to make it so that players who do not normally play MMO's should get a fairly easy entrance to the game. Our focus is on existing role-players, as in people who are already playing some sort of roleplaying game. AO is not for everyone, since you need to give it time in order to fully understand even the basic gameplay. 160.000 items says something of the scope I guess, but it also means that many people never get past level 1.