Does the fact that BioWare owns the IP for Jade Empire, Dragon Age, as well as the unannounced title, affect how the store will evolve in the future?

Greg: The worlds of Jade Empire, Dragon Age, and the third, as-yet unannounced title are huge and rich in detail that cannot be fully explored within a single game. The store will become a source of any extra material that is developed on each of the lush worlds through ancillary products such as art books, pen and paper games, and even novels. We hope to turn the BioWare Online Store at store.bioware.com into the central place to find high quality merchandise for fans of story-driven games.