MMORPG.com: Your game relies very heavily on instanced, hand-crafted content. Players burn through anything, so how do you keep it fresh?

Melissa Meyer: Our leading method for providing characters with fresh and new experiences is our army of GameMasters. Hundreds of trained GameMasters will be working every day to produce new quests, new hunting areas and new live events. And because most of our Quests dynamically adjust to a group’s level, this new content will be available to all users instead of just a small segment that happens to fall within a specific level range.