In September 2005 we contracted with Nielsen Media Research to conducted an extensive survey in order to learn more about our opportunity, characterize our target audience, and test specific design decisions. Using web-ads placed on sites oriented towards MMO and PC gamers, Nielsen selected over 600 active gamers who expressed interest in both Star Trek and MMOs. They then used additional filter questions sorted participants into three groups of about 200 each:

* MMO gamers: Those who play MMOs frequently with various levels of Star Trek enthusiasm.
* Star Trek enthusiasts: Those who expressed a high level of interest in Star Trek and had watched several series and many episodes.
* Gamers: Those with at least a minimal interest in Star Trek and MMOs who don't fall into the MMO or Star Trek enthusiast categories.