GameSpot: First of all, what level of research goes into a pricing decision as the one just revealed for Ultima Online and Ultima X: Odyssey?

Debysue Wolfcale: Actually, quite a bit of research and internal debate goes into the pricing decisions for the games. Our number one goal with our games is to have the magical combination of the right game at the right price at the right time. That is very hard to do and that is where research and experience come into play. Also, since our games are marketed worldwide we try to balance our thinking with that of our marketing partners in the territories. So, many different components go into these decisions.