MythicaHQ have a new editorial up called Game Lore: The Invisible Content. Here's a preview:

Mythica and games like it all have lore, some deeper and more
immersive than others. Still they all have it and the game companies
know it draws players in. Why does it draw players in? Simple, we
get to help create it. I will not deny that Star Wars Galaxies
pulled at my heart (and by that my wallet) when the trailer boomed,
“Live the greatest Star Wars saga ever told… Yours”. I still get
goose-bumps even after my great disappointment. Now, I have
perpetual goose-bumps thinking about my immortal Saga that will
someday be written.

Read the whole thing over at MythicaHQ.