Quote: "We went back to the previous titles in the series and took out the elements that really made those games what they were, then we refined them and refined them. The outcome is (name of game), a truly innovative game that sticks to its roots.”

Indicates: Instead of being simply a rehash of the earlier titles, this will be a wholly new game that builds on the successes of the previous games, removes the failures, and adds new and innovative features.

True Meaning: The one title where they didn't rehash earlier titles didn't sell well, so this will simply be a rehash of earlier titles.

Quote: "State of the art physics engine adds new depth to gameplay"

Indicates: The game will let us use the physics engine to interact with the game world

True Meaning: The first couple of levels will be full of great tech demos of the physics system in action, but by the third level, the only evidence of it will be rag doll deaths and a pile of boxes that you can knock over

Check it out now. Be warned there is a little strong language used in some of the responses.