Q: When you have a company with a great track record, and great longevity in the genre, with the suspension of Imperator, what was it about Warhammer that made it an attractive property for the MMO treatment?

Jacobs: “Keep in mind that I’ve known the guys at GW (Games Workshop, the license holders) for years. I knew them prior to us getting the license. Paul Barnett (the design manager) and I go back to the MUD days, on AOL and before. He was doing his MUDs in Europe and I was doing mine here. So I was very familiar with the license and some of the guys at Games Workshop – three years, maybe, before I signed the deal … I can’t remember if it was three or four years. So we’ve always been very aware of the IP, not only because a lot of us played it but because of their work through Climax (which tried to make an MMO of the Warhammer license and halted production shortly after E3 2004). Why did we want it? We all saw the potential.