"Can we really create truly convincing A.I.?," he said. "And will that make our games more fun and immersive? I'll bet that the attempt to answer these questions in our games will give rise to a host of new genres that are much more dependent on believable character interactions than on fast reflexes."

Ray Muzyka, Bioware's other CEO, agrees wholeheartedly.

"I believe that the key attributes of the roleplaying genre BioWare focuses on – story, character interaction, and exploration – will increasingly merge with other genres like action ... strategy, adventure etc to result in some truly amazing experiences," he said. " I can't wait to play those games myself!"