Diary entry of the monstrously bad-looking developer pt. I

The world we created still feels a little bit dull for players that are not much into PvP, alliance operations & politics and other activities that don’t involve other players. The group of players that come in mind that feel this lack are mostly the new comers and solo players. How do we fix that? We create the content of course, but the bigger question is:

How do we do that?
Our development team faces a battle about whether we should create instanced content vs. static content. Creating instanced or random generated content would be the easiest solution, especially with so many players playing the game, but we want to be true to the world. Creating static content on the other hand would mean that in couple of days everyone would know about them and they would simply be camped/farmed to death, where a simple time zone difference can mean that you won’t ever be able to enjoy specific content if it’s known by the Sir Farm Alot corporation.