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CDV has announced they wil bring Enlight's 'Imagine' to English markets:CDV Software Entertainment AG ("CDV", Prime Standard, ISIN DE0005488126), one of the leading German publishers and distributors of computer and video games, is entering the globally booming market for Massive Multiplayer Online Games (MMOG). It is doing so in the context of an exclusive development and distribution cooperation with Enlight Software Ltd., Hong Kong, the Chinese publisher and developer. MMOGs are PC games where several thousand players simultaneously play with and against each other using broadband internet connections, paying a monthly subscription fee for doing so.
As part of its two-stage market entry strategy, CDV will initially adapt Enlight’s role playing game Imagine, which is to be published in China in July this year, to Western markets, license it and from the first quarter of 2007 market and distribute it exclusively in Europe and the USA.
Parallel to this, in a second step, CDV and Enlight will develop a further high-end (Triple A) MMOG, in which the experience from the first project will be used. Publication for this product specially planned for the Western market is scheduled for 2008. It will be exclusively marketed and distributed in Europe and the USA under the CDV label. | Source: Blue's |
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