GamersInfo.net: How has this massive inflation of a user base affected the way you have to operate in the industry?

Mark Jacobs: The biggest change is that we are no longer being seen as a niche part of the game industry and people actually take my calls when I try to speak to them about projects. Ten years ago most publishers wouldn't even speak to us, at least not seriously. Year after year we heard the same thing (both pre-Mythic and post-DAoC), "Our market research shows that there is only a small number of people who will pay to play online games!" This was followed up by the equally absurd "Our market research shows that there are only a small number of people who will pay to play online games!" Which then led to my favorite quote "The market is saturated right now, there really isn't room for any other MMO other than UO [And then substitute EQ, DAoC, etc.]!"